On the show today, we have Pete McCarthy, chief marketing officer at Open Road Integrated Media. 

Before joining Open Road, Pete led consumer insights at Ingram content group, co-founded a marketing SaaS, and led marketing at places like Penguin, and Random House.

Pete’s been in marketing at start-ups, mid sized companies, large orgs, and as an agency owner.

In our conversation he shares, 

1. How messaging strategy varies across business sizes

2. The method behind the right book, to the right reader, at the right time

3. How customer relationships drive messaging

4. The CMO’s role on messaging

5. Why product marketers are positioned to be marketing executives

And so much more! 

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In our conversation, we cover:

00:00 Introduction 

01:44 Pete's Marketing Background

13:17 The Evolution of Marketing Messaging

22:20 Positioning and Messaging Across Business Sizes

31:26 How Messaging was Created for Marketing Insights

36:52 Building Relationships in Corporate Marketing

41:19 The Role of a CMO in Messaging

49:49 How a CMO Thinks About Data and Marketing Measurement

01:00:01 Advice for Aspiring Marketing Executives

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Find the transcript at: https://open.substack.com/pub/onmessaging/p/an-accidental-marketers-approach?r=4rttlc&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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Where to find Pete: 

LinkedIn: https://www.linkedin.com/in/petermccarthy1/ 

Where to find Josh: 

Newsletter: https://onmessaging.substack.com/ 

LinkedIn: https://www.linkedin.com/in/joshua-chronister/ 

YouTube: https://www.youtube.com/@OnMessaging 

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Referenced:

Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/ 

Jess Johns: https://www.linkedin.com/in/jessjohns/ 

Open Road Integrated Media Inc: https://openroadintegratedmedia.com/ 

Ingram Content Group: https://www.ingramcontent.com/ 

Penguin Random House: https://www.penguinrandomhouse.com/ 

The New York Review of Books: https://www.nybooks.com/ 

Granta Publications: https://granta.com/ 

Amazon: https://www.amazon.com/  

Google: https://www.google.com/  

Yahoo: https://www.yahoo.com/  

Marketing Insights

Apple: https://www.apple.com/ 

Microsoft: https://www.microsoft.com/en-us/  

Dell Technologies: https://www.dell.com/en-us 

Pixar Animation Studios: https://www.pixar.com/  

GE: https://www.ge.com/  

Costco Wholesale: https://www.costco.com/ 

Walmart: https://www.walmart.com/  

Adobe: https://www.adobe.com/  

Salesforce: https://www.salesforce.com/